Wednesday, January 2, 2013

Internet advertising model, Pay per click (PPC)

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in Facebook, television and newspaper advertising.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model.

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· We are Google AdWords certified partner
· Spend Rs.8000 and get Rs.16000 in advertising
· We handled in excess of Rs. 10 crore in Google AdWords
 
Service Highlights :
 · Keyword Research and Selection by sophisticated tools and techniques.
 · Creative Development with custom and unique creative writing of ad copies to help maximize click-through and conversion rates.
 · Landing Page Optimization to facilitate conversions.
 · PPC Campaign Strategy and Management by experts regularly optimizing the account, bids, budgets, ad copies etc.
 · Campaign Analysis and Reporting on regular basis tracking & improving performance, conversions and cost per acquisition
 · Advanced Techniques (Remarketing, YouTube etc.) are covered

You can select PPC plan for your advertisement and mail us today on rakeshkdynamic@gmail.com

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PPC Plan

Basic
Standard
Premium




You can select a Plan below…
$199 (Rs.10,000)
$299 (Rs.15,000)
$399 (Rs.20,000)




Adwords
Top of Form
Bottom of Form
YES
Top of Form
Bottom of Form
YES
Top of Form
Bottom of Form
YES
Yahoo/Bing
NO
NO
YES
Facebook/Linkedin
NO
NO
YES
Keywords
150
400
1000
Geo Location setup
YES
YES
YES
Ad copy Development
YES
YES
YES
Bid Setup
YES
YES
YES
Ad Scheduling Setup
YES
YES
YES
Selecting Landing Page
YES
YES
YES
Conversion Tracking Code
YES
YES
YES
Implementation of Analytics Code
YES
YES
YES
Landing Page Optimization
YES
YES
YES
Creating New Landing Pages
NO
NO
YES
A/B testing
YES
YES
YES
Refinement of Ads/Creatives
YES
YES
YES
CTR Analysis
YES
YES
YES
Keyword Refinements
YES
YES
YES
Bid Refinements
YES
YES
YES
Weekly Campaign Perf Report
YES
YES
YES
Email and Chat Support
YES
YES
YES
Campaign Monthly Budget
UPTO $2000/m
$2000-$4000
Upto $5000
Initial set up fee(one time)
$100(Rs.5000)
$100(Rs.5000)
$100(Rs.5000)
Monthly Service Charge
$199 (Rs 10,000)
$299 (Rs.15,000)
$399 (Rs.20,000)




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